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On May 25, 2004, with the spectacular backdrop of the Sound and Light Theatre in Giza, the Second Bedouin Heritage Fashion Show took place. The event, which received the patronage of Mrs. Suzanne Mubarak, was organized by the Italian Embassy in collaboration with the Egyptian Ministry of Industry and with the cooperation of the Fashion and Design Center, Istituto di Moda Burgo, Fansina Bedouin Craft and Siwa Women Handicrafts. The initiative was made possible by the financial support of Italian Embassy, Italian Cultural Center, Domina Coral Bay Resort and Alitalia.
The fashion show presented a collection of clothes traditionally worn by Bedouin women from the tribes of Sinai and Siwa, recreated under the supervision of Italian experts. The collection was based according to a style that corresponds to forms and colours of which Bedouin traditions are more conventionally associated with, yet with a refined modern touch. The initiative also offered Bedouin women a possibility of social and economic emancipation.
The event was attended by the Italian Ambassador to Egypt H.E. Antonio Badini, the Egyptian minister of Industry Ali el Saidi, the Minister of State for foreign affairs, Faiza Aboul Naga, the Minister for Local Development, Mustafa Abdel Qader, the Governors of Sinai, Marsa Matrouh and Giza, together with many representatives of the international community in Cairo. (Italian Embassy Press release)
